Two in Web3, two in real estate, two in fashion. Each started with a diagnosis, not a channel. Client names withheld under NDA — I’ll walk you through the accounts on a call.
A layer-2 protocol had 90,000 Discord members and no idea which of them mattered. We built an agent-run, wallet-level qualification pipeline, killed the bot-farmed airdrop tiers, and rebuilt the launch funnel around proof-of-use rather than proof-of-presence.
A developer was running nine disconnected ad accounts bidding against each other on the same micro-markets. We consolidated to one structure keyed to project inventory and margin, rebuilt the lead forms around intent, and pushed CRM outcomes back into the platforms.
A four-year-old clothing brand had grown on discounts and could no longer stop. We ran customer and lost-sale interviews, rewrote the positioning around a specific occasion rather than a demographic, and rolled it through the site, the packaging and the paid creative before the season drop.
Every competitor in the category was buying the same expensive keywords and nobody had built the organic layer. We fixed a JavaScript rendering problem hiding the asset pages, built a programmatic price-and-explainer layer, and earned links with original on-chain data.
Six project microsites were competing with the parent brand and with each other. We consolidated into one authority domain with a proper location architecture, cleaned up citations, and built review generation into the site-visit workflow.
Strong acquisition, almost no second purchase, and a lifecycle calendar nobody trusted. We built an n8n workflow that reads what someone actually wears and returns, and an agent that decides the next message and channel — replacing a fixed send schedule with one that runs on real behaviour, unattended.
He learned our protocol faster than the last two agencies learned our name, and he was the only one willing to tell us the token utility was the problem, not the marketing.
We had nine ad accounts and no idea which one was working. Within a quarter the cost per site visit had almost halved and I could finally answer that question in a board meeting.
The positioning work changed how the whole company talks about itself — sales, design, everyone. We stopped discounting because we finally had something else to say.
Most of this work sits under NDA or involves competitive strategy the client would rather not publish — particularly in Web3, where launch mechanics are the moat. On a call I can walk you through the accounts, dashboards and specific decisions, including references from clients happy to speak.
No result is typical — that’s the honest answer. These are engagements that went well, chosen because they show the method. I’ve also had campaigns that failed, and I’ll happily tell you about those on a call, because what went wrong is usually more instructive.
Each one is technically different in a way the others could not have taught me. Web3 forced me to understand rendering and on-chain data. Real estate forced me to understand CRM and attribution across a twelve-month cycle. Fashion forced me to understand feeds, platforms and creative velocity. The vocabulary changes every time; the diagnosis does not.
Yes. Once we’re past a first conversation and there’s a real fit, I’ll connect you with clients at a comparable stage and in a comparable market.
Free, thirty minutes, no deck. You leave with a written view of the three highest-leverage moves for your business — whether or not we end up working together.