Case studies
Two in Web3, two in real estate, two in fashion. Each started with a diagnosis, not a channel. Client names withheld under NDA — I’ll walk you through the accounts on a call.
A layer-2 protocol had a loud X following and 90,000 Telegram members, with no idea which of them were real. We tied X and Telegram activity to on-chain wallets with an agent-run qualification pipeline, killed the bot-farmed airdrop tiers, and rebuilt the launch funnel around proof-of-use rather than proof-of-presence.
Leading marketing for a luxury developer with nine live residences, we built one brand that buyers trusted to hold its price. We owned the brand identity and storytelling, invite-only launch previews and experience-centre events, high-net-worth and NRI targeting across premium media and paid channels, editorial content and SEO, a CRM-led concierge journey from first enquiry to handover, and wealth-manager and channel-partner programmes. Every booking fed back into the plan, so spend went to the buyers who mattered, not the most clicks.
We built a luxury fashion label from scratch and, within its first year, made it a name among high-end buyers. That meant the brand identity, campaign shoots and launch storytelling, retail presence with private previews and in-store clienteling for top clients, and a visibility engine to match: celebrity and stylist seeding that put the pieces on red carpets and feeds, curated influencer partnerships, earned PR in fashion and lifestyle press, and paid PR features and premium paid social built to sell the brand, never the discount.
Every competitor in the category was buying the same expensive keywords and nobody had built the organic layer. We fixed a JavaScript rendering problem hiding the asset pages, built a programmatic price-and-explainer layer, and earned links with original on-chain data.
Six project microsites were competing with the parent brand and with each other. We consolidated into one authority domain with a proper location architecture, cleaned up citations, and built review generation into the site-visit workflow.
Strong acquisition, almost no second purchase, and a lifecycle calendar nobody trusted. We built an n8n workflow that reads what someone actually wears and returns, and an agent that decides the next message and channel — replacing a fixed send schedule with one that runs on real behaviour, unattended.
Questions
The brands I’ve worked with are listed on the home and about pages, but the specific numbers and tactics behind each case study sit under NDA or involve competitive strategy the client would rather not publish — particularly in Web3, where launch mechanics are the moat. On a call I can walk you through the accounts, dashboards and specific decisions, including references from clients happy to speak.
No result is typical — that’s the honest answer. These are engagements that went well, chosen because they show the method. I’ve also had campaigns that failed, and I’ll happily tell you about those on a call, because what went wrong is usually more instructive.
Each one is technically different in a way the others could not have taught me. Web3 forced me to understand rendering and on-chain data. Real estate forced me to understand CRM and attribution across a twelve-month cycle. Fashion forced me to understand feeds, platforms and creative velocity. The vocabulary changes every time; the diagnosis does not.
Yes. Once we’re past a first conversation and there’s a real fit, I’ll connect you with clients at a comparable stage and in a comparable market.
Let’s talk
Free, thirty minutes, no deck. You leave with a written view of the three highest-leverage moves for your business — whether or not we end up working together.